Overview of the seminar "Conference on prospective solutions for attracting the CIS market to Da Nang"

The event aimed to assess the performance, promotion activities, and development potential of the CIS tourist market in 2025, as well as to discuss directions and action plans for the upcoming period.

CIS Market – A New Growth Opportunity for Da Nang Tourism

Opening the program, Mr. Tan Van Vuong, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, delivered the opening remarks, highlighting the impressive growth of the CIS tourist market – an emerging and promising source of visitors for Da Nang.
 He stated:

“In the first nine months of 2025, Da Nang welcomed more than 14.4 million visitor arrivals, including 6.7 million international guests. The CIS market has become a remarkable highlight, accounting for nearly 42% of the city’s total international visitors.”

Mr. Tan Van Vuong - Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City delivered the opening speech of the event

He emphasized that thanks to the active participation of travel enterprises and the effective operation of direct charter flights, the number of visitors from the CIS region has grown significantly, enriching the city’s international tourism landscape.

In 2026, Da Nang’s tourism sector will continue to coordinate with partners to welcome more charter flights, strengthen promotional activities in the CIS market, and enhance infrastructure, human resources, and specialized tourism products tailored to the preferences of visitors from this region.

Ms. Nguyen Thi Hong Tham also provided an overview of the CIS market in 2025, noting that:

“Although there are still no direct flights from Russia to Da Nang, the number of visitors from this market has doubled, increasing from 1.3% in 2024 to 2.62% in 2025. In the first nine months of the year, Da Nang welcomed over 91,000 visitors from Kazakhstan. This result reflects the great efforts of travel agencies in operating charter flights, with a frequency of 13 flights per week from Kazakhstan and 2 flights per week from Uzbekistan.”

 Ms. Nguyen Thi Hong Tham analyzed the overall picture of the CIS market during the discussion session.

Support from the Vietnam National Authority of Tourism

Speaking at the seminar, Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism, acknowledged and highly appreciated Da Nang’s initiatives and efforts as the first locality to proactively organize a series of large-scale tourism events following the recent administrative merger.

Many guests attended the seminar "Solutions to attract markets to Da Nang city in the coming time"

He stated:

“In Vietnam’s Tourism Development Strategy to 2030, the CIS market is identified as one of the key international markets. The Vietnam National Authority of Tourism will continue working closely with localities such as Da Nang, Khanh Hoa, and Phu Quoc to develop tourism products that match visitor preferences—particularly in beach holidays, family tourism, and experiential travel. At the same time, we will promote local marketing activities, roadshows, and fam trips in Kazakhstan and Uzbekistan, while enhancing air connectivity with the CIS region.”

Mr. Nguyen Trung Khanh - Director of Vietnam National Administration of Tourism speaking

He further emphasized that the CIS market not only brings high-quality visitors with longer stays but also contributes to diversifying Vietnam’s international tourist structure. The Authority will continue to accompany Da Nang in destination promotion, airline connectivity, and partnerships with strategic stakeholders to achieve sustainable growth in 2026 and beyond.

Maintaining Da Nang’s Appeal and Competitive Advantage

At the event, Ms. Le Thi Ai Diep, Head of the Accommodation Management Division of the Da Nang Department of Culture, Sports and Tourism, noted that as the CIS market gradually becomes one of Da Nang’s key international visitor sources, improving service quality and developing specialized human resources will be crucial to maintaining the city’s attractiveness and competitiveness.

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Ms. Le Thi Ai Diep presented at the discussion session

In the coming period, the Department will focus on foreign language training (particularly Russian), developing all-inclusive resort and wellness tourism products, and cooperating with airlines and international travel partners to increase flight frequency and design products that align with the cultural characteristics and preferences of CIS travelers.

Partnership in Destination Promotion with Yango Ads Vietnam

Within the framework of the seminar, Ms. Nguyen Thi Diem Thu, Development Director and Representative of Yango Ads Vietnam, shared insights on the travel behaviors, spending patterns, and market trends of CIS tourists, while proposing specific solutions to enhance the effectiveness of Da Nang’s promotion efforts in the region.

A highlight of the event was the signing ceremony between the Da Nang Tourism Promotion Center and Yango Ads Vietnam, marking a new milestone in destination marketing cooperation. The agreement focuses on leveraging data and advanced advertising technology to enhance Da Nang’s visibility, bringing the city closer to CIS travelers and contributing to the sustainable growth of this market segment.

The seminar gathered more than 150 delegates from both domestic and international organizations, including leaders of the Vietnam National Authority of Tourism, the Da Nang Department of Culture, Sports and Tourism, the Tourism Association and its members, as well as travel corporations, airlines, OTAs, and CIS market operators.

Through this seminar, Da Nang’s tourism sector received valuable insights and recommendations from experts, airlines, and business partners, laying the foundation for future cooperation, marketing strategies, and product development tailored to the CIS market. These efforts are expected to strengthen Da Nang’s competitiveness and sustainable attractiveness in the years ahead.

DA NANG TOURISM PROMOTION CENTER